This course is divided into two parts, which will be taken by separate faculty members. The marketing part will be taught by Prof. Sushil Jhangiani, who give cover topics such as customer value, estimating demand, understanding consumer behavior, brand positioning, pricing strategy, market segmentation, brand positioning, and more. The finance part will be taught by Prof. Divya Krishnan, who will cover topics like introduction to and analysis of basic financial statements including ratio analysis, time value of money, cost of capital, valuation of projects and capital budgeting, start-up financing and valuation, formal and informal equity capital, and more.
divya.krishnan@ashoka.edu.in